A little bit of back pain and a lot of intuition—that’s how our story begins. Co-founder Beth Stavola, who suffered from back pain as a result of scoliosis, learned about the extraordinary benefits of CBD. Convinced there was a medicinal future for this magical phytocannabinoid, she left her high profile Wall Street career in exchange for cannabis. Working with a chemist and using organically grown hemp sourced from a farm in Colorado, Beth and her sister, Julie Winter, created a CBD-infused rub in hopes it would ease her back pain. Remarkably, applying the rub daily resulted in immediate relief, with the bonus of surprisingly clear skin where she applied it. Not surprisingly, the rub became the first CBD For Life product and to date, is our top-selling product.

We are proud to be a wellness and self care brand rooted in the cannabis industry, not a wellness and self-care brand riding the CBD wave. Both Beth and Julie have a deep understanding of the industry, and have played a vital role in moving the cannabis conversation forward. We are also proud to be female founded and operated, and support the empowerment of women in the workplace.