Posted by Victor Madril on Nov-1-2020
If you like the feel of a lip balm and the shine of a lip gloss, then you’re going to love the newest lip treatment everyone is talking about: lip oil.
Lip oil itself is not new. What is new is how it’s being formulated. Beauty and wellness brands, like us, are giving lip oil a lift—infusing it with hardworking actives that provide treatment benefits. What’s more, the new version of lip oil doesn’t have the stick factor of a gloss (yes!), yet it still imparts the same gorgeous shine.
Today, we’re launching our new CBD lip oil, aptly named The Highest Shine. Clear in color, high on shine and superior at treating dry, chapped and irritated lips, here’s why you’ll want to slip it over yours.
IT HAS CBD IN IT
Naturally, we loaded our new lip oil with CBD. The anti-inflammatory benefits of CBD are superior at treating dry, irritated lips. As we head into the winter months, lips take a major beating. Between the sub-zero temperature outside and the forced hot air inside, any moisture your lips retain is sucked out in seconds. Applying CBD directly to the lips, by way of our lip oil, can help soothe, calm and soften—in other words, bring your lips back to life.
THE FORMULA IS 25% COCONUT OIL
We packed our lip oil with coconut oil for multiple reasons. Coconut oil is high in fatty acids, vitamins, and minerals, making it a top-notch ingredient to help soothe and soften the skin. Like CBD, coconut oil also has anti-inflammatory and anti-bacterial benefits to further treat and protect your lips. But most importantly, coconut oil creates a thin barrier along the lips, which helps to keep moisture in and irritants out.
THERE’S SHEA BUTTER TO SOFTEN
Shea butter is one of the most widely used (and praised) hydrators because it’s so effective. Rich in fatty acids and loaded with antioxidants, shea butter blankets lips with moisture, which is essential during the winter months. Shea butter, like CBD and coconut oil, possesses anti-inflammatory properties, further helping to heal and treat dry, chapped and irritated lips.
IT LEAVES A PRETTY, NOT STICKY, SHINE
As previously mentioned, today’s lip oils provide a sheer shine minus the stick. In the case of our lip oil: CBD, coconut, olive and peppermint oils power its pretty glow. You can apply our lip oil to bare lips or over lip color (it’s clear) and use it throughout the day, as needed. But be warned, this lip oil feels so good going on (like a glaze of nourishing hydration), you may be tempted to obsessively apply.
